The first step to being hired is to impress with your application. An impressive application will use CV POWER WORDS. Power words are the words and phrases that the Hirer is hoping to read. So, if an advert is asking for driver, be sure to reference you have a valid UK driving license in your CV/cover letter. Or, if the Hirer is looking for ‘passion’ be sure your application is festooned with words and phrases that suggest passion: enthusiasm, desire, energy, focus, dynamism, drive. This is sure to impress!