Head of Marketing

Head of Marketing

Brighton, East Sussex (Hybrid – Minimum 3 days per week in the office)

Salary: £65,000 – £70,000 + Excellent Benefits

Hours: 37.5 hrs per week

Head of Marketing – The Role

Develop and implement integrated marketing strategies aligned with business objectives.
Lead the ongoing development and positioning of a portfolio of consumer brands.
Manage, mentor and develop a high-performing marketing team.
Deliver integrated ATL and digital marketing campaigns from concept through to execution.
Oversee media planning, creative development and campaign performance.
Manage external agencies and marketing partners to ensure high-quality delivery and value.
Own and manage the annual marketing budget, ensuring effective spend and measurable ROI.
Lead website strategy and optimisation across multiple ecommerce platforms.
Support new product launches with effective go-to-market strategies.
Drive innovation through the implementation of AI marketing tools and emerging technologies.
Develop reporting frameworks and dashboards to provide clear insight into marketing performance.
Champion testing, optimisation and continuous improvement through analytics and A/B testing.
Monitor market trends, customer behaviour and competitor activity to identify growth opportunities.

Head of Marketing – About You

Degree (or equivalent) in Marketing, Business or a related discipline.
Minimum of 8 years’ marketing experience, including senior leadership responsibility.
Strong experience across both brand marketing and digital/performance marketing.
Background within retail, ecommerce or multi-channel environments.
Experience developing marketing strategies and long-term brand plans.
Commercial experience managing significant marketing budgets and measuring ROI.
Strong people management skills with experience building and developing successful teams.
Excellent communication, presentation and stakeholder management abilities.
Advanced analytical skills including GA4, reporting and campaign performance analysis.
Excellent organisational and project management skills.

Desirable Experience

Head of Marketing – Benefits